Visitor Economy to power Territory’s future
We are developing a new Northern Territory Visitor Economy Strategy 2032 that will set the direction for how we grow, invest, and work together in the Territory.
The Northern Territory Visitor Economy Strategy 2032 will aim to build on our strengths and continue to grow our visitor economy, while supporting and sustaining local businesses and industry.
The Strategy will focus on 3 priorities:
- celebrating our character through showcasing the depth of our nature, culture, and creativity to deliver real and distinctive events and experiences
- maximising our location by leveraging our position as Australia’s northern gateway to Asia to grow international markets, boost connectivity, and strengthen our position in global tourism networks
- driving sustainable growth by balancing increased visitation with preserving our natural and cultural heritage, ensuring benefits flow to future generations.
The NT’s visitor economy encompasses not only holiday tourism, but it also includes visiting friends and family, travelling for business, attending conferences, events and festivals, working temporarily in the Territory and international students. It is a key driver of the Northern Territory’s economic recovery, community strength, and quality of life.
As part of developing the new Strategy, a discussion paper is out for feedback, we want to hear from industry to help shape and inform the strategy.
We aim to develop a shared plan that helps deliver benefits, builds on our strengths, and continues to grow our visitor economy, while building and sustaining local businesses and industry.
We invite you to take our survey and contribute your ideas and views. For complete the survey and read more, go to the Tourism NT website.
